My Story
After 30+ years building and leading customer support teams across global tech companies and SaaS startups, I founded Auxyly to help fast-growing companies build intentional, scalable support operations that fuel growth.
My Experience
I’ve led support and CX functions at:
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IBM and Dell Technologies (enterprise scale and complexity)
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Pure Storage and PagerDuty (high-growth SaaS)
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Bay Dynamics (Broadcom) and Extensiv (startup-stage operations)
Along the way, I’ve:
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Built global teams from the ground up
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Turned support into a retention engine
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Improved core KPIs (CSAT, FRT, backlog) across multiple orgs
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Partnered cross-functionally with Product, Engineering, and Success
My Education
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Post Graduate – Artificial Intelligence for Business Leaders - The University of Texas at Austin
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M.B.A. of Executive Business Administration - Business School Sāo Paulo
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B.B.A. of Business Administration - UNIP - University Paulista
My Multicultural Perspective
As a Brazilian-born leader who has led teams across the globe, from the U.S. and Canada to Brazil, Argentina, Chile, and from the UK and Portugal to Australia and the Philippines, I bring a deeply multicultural lens to every engagement.
I’ve spent my career building diverse, global support teams that thrive across time zones, languages, and cultural nuances. This experience has shaped my belief that diversity and inclusion aren't just values, they're strategic advantages in customer support.
At Auxyly, I help startups design support operations that are:
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Culturally aware and ready to serve global customers
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Inclusive by design, reflecting the richness of modern teams
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Built to scale across regions without losing cohesion or quality
My Belief
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Great support builds trust, not just solves tickets
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Startups deserve real structure without enterprise overhead
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The best support orgs are agile, measurable, and scalable
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Support is a growth lever, not a cost center
Work With Me
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My goal with Auxyly is clear: to help growing SaaS businesses build customer support operations that are scalable, intentional, and ready to evolve. While I’ve worked with some of the biggest names in tech, Auxyly’s focus isn’t on the enterprise; it’s on the builders, the innovators, and the teams wearing multiple hats who need their support org to be smart, agile, and impactful from day one.
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I’m not here to hand over a one-size-fits-all playbook.
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I’m here to understand your world and help you create something that works in it. With over 30 years of experience in SaaS and customer support leadership, I bring practical strategies, real empathy, and a deep belief in support as a growth engine, not just a service function.
If you’re scaling fast and want a support operation that keeps up.